Leaving a digital footprint almost seems unavoidable. Anywhere you go, someone always asking for something… especially when you go shopping.
I found after reading Norman’s (2016) post on trying to avoid leaving a digital trail, completely relatable. Almost every shopping mall and or store asks you for your email, your phone number, and or some type of contact information. I find it nearly impossible to have a trip to the mall that does not include some type of contracting information question.
Everything needs to be digitalized.
Some stores try to promote their digital footprint by indicating they will send deals and discounts to the contact address. Therefore, if you are willing to give stores the contact information then you specifically will benefit from receiving secret information.
With that, I feel like the idea of using or giving digital information has become the preferred method.
I have come to realize, that the idea of using cash at some stores almost seems to be ridiculous. Many times, I have offered cash to the store attendees and have found they almost looked surprised, like “really, you want to pay with cash?”. Honestly, I have gotten to the point where every time I want to pay with cash, I seem to always ask the working attendee if it’s okay if I pay with cash as if cash is a foreign payment.
With the strong push for consumers to pay by credit and with debit cards, cash almost seems like a burden. I find it becomes awkward as some employees make it feel like it is an inconvenience. Several card payment options include simple tap features or slide features, making transactions quick and easy.
To some extent, I think the peak of Covid-19 had a lot to factor into avoiding cash payments. Cash payments require a type of contact exchange. Thus, stores were trying to minimalize physical exchanges. Although I understand that contactless payments avoid physical exchanges it makes it hard to reverse the mindset that cash exchanges are bad.
Now, I have found that several stores and companies now push for contactless payments. Stores have created this by having signs indicating a preference for consumers using a card method of payment or having signs indicating they don’t accept cash payments. Therefore, pushing consumers to leave digital footprints on basic transactions.
Overall, I find digital footprints unavoidable. They are everywhere.
References
Norman, S. (2016, March 7). Trying not to drop breadcrumbs in Amazon’s store. Publishing @ SFU. https://publishing.sfu.ca/2016/03/breadcrumbs-of-data/
